Digital presence and marketing is an inevitable aspect for any business to grow exponentially by reaching a greater extent of possible current customers and get considered through making an online identity by promoting a brand using any electronic device and internet. This can be achieved by taking leverage of any communication and information platforms i.e. search engines like Google, social media, email, and websites.
With the revolution of the internet and the ease of access to a large extent of the population, a large number of people use the internet every day as their primary way of communication and work. Bygone the days when all the business owners had to spend a glut of money for modes of offline marketing like billboards, pamphlets, newspaper advertisements, and word of mouth which happened without any target-based approach and were unpredictable, used to get nothing but disappointment.
Why Digital Marketing is so important?
It is the key for any business for getting growth. In the world of social media, everyone is communicating online and digital marketing is a boon for small-scale businesses (startups) to the whole industries as it spread instant awareness with low capital.
It works very efficiently by getting within the reach of targeting a specific audience and making a loyal customer base globally which brings a time-efficient and convenient change in the society as a whole in this fast going world by bringing customers close to the goods and services they prefer.
Digital marketing directly connects a business with the customers through various platforms for evaluating their current needs and feedbacks of the product for timely up-gradation, maintaining and growing the customer base. It also provides timely opportunities for promoting any business through leveraging social trends and interaction with the customers.
How do we do digital marketing?
Businesses and brands advertise their products and services through leveraging different online marketing channels like search engines, websites, social media, email, and mobile apps, establishing a broad perspective of their brand into the lives of their potential customers.
Career in digital marketing
Digital marketing is a creative and evolving field and offers an enormous scope of demanding career through getting specialization in many advertising channels; you can be an entrepreneur or can get many freelancing opportunities. You can also create your websites and can start earning and training others or can start your agency for managing businesses.
Various domains of the Online marketing
- Email marketing
- SEO (Search Engine Optimization)
- Search engine marketing (PPC pay per click, cost per click, and cost per thousand impressions)
- Social Media marketing (lead Generation through Display Ads via Google Ads, Facebook Ads, Online PR, and Brand Management)
- Content creation
- Digital display marketing
- Retargeting and remarketing
- Web site designing and management( logo and graphic designing)
- Mobile marketing APPs
- AR/VR Marketing
- Interactive marketing
- Viral marketing
- E-Commerce specialist
- Digital Marketing Consultant or Trainer
- Affiliate Marketer
- Marketing through Blogs
- Digital media planning and buying
- Web analytics
- Wearables (activity trackers; augmented reality)
- Big data (predictive analysis)
Digital marketing Job Profile
As of today’s leading career path, there is the presence of unlimited choices in the field of digital marketing with the speedy growth of online media which varies from marketing specialists and managers to creative workers like copywriters, public relations, and designers.
Digital marketing provides you with many chances for standing out through brainstorming and innovation as you grow more intuitive with every passing experience. Marketing skills like blogging, communicating, and pontificating will also make a great way ahead for you.
Turn into a technically skilled professional, works towards expecting potential leads through advertising and boosting traffic to the business websites, and increasing sales and value by using an analytical approach and practical strategies.
Getting into careers like mobile marketing specialists, app developers, and social media experts you could be able of driving belief, sales, social attitudes, and behavioral change.
Growth in digital Marketing
Digital marketing is an ever-demanding profession as long as the existence of online media and the World Wide Web as a whole. Demand for a digital marketer is increasing vastly day by day worldwide consequently it has become a must-have skill to survive the digital world.
Digital marketers have a great earning potential just to express them as a problem solver and can customize their perfect fit according to the persisting skills with many chances to explore the world and the world within you.
Digital Marketing Demand
India is the second-largest country of internet users following China with more than 500 million internet users. The phenomenon of the internet revolution has opened many doors for digital professions and marketing in general with a rapidly growing pace with the increasing connectivity and users throughout the world. It is reported that digital will cross the Rs 50,000 crore mark by the end of 2025, growing at a CAGR of 27.4%.
The growing awareness and affordability of internet users have made digital marketing much more relevant and affordable. Hence the emergence of diverse jobs profiles and career opportunities has made its way ahead in creating employment for over 30 lakhs of people irrespective of any gender, age, location, and educational background.
Digital marketing has pinched in the blown-up online market as the largest part of trending and demanding job which is equally convenient and time-efficient as it can be performed from anywhere anytime. It has a great hand in creating many exciting employment opportunities for a large number of people and helping them to discover a whole new career path that is loaded with opportunities and interests.
Digital marketers have secured their place among the most influencing professionals in the arena of online media which will continue to grow in the future due to the growing dependency of people on the internet and social media.
On the other hand, measurable and target advance of online marketing through ROI has added many competitive advantages to the advertising business and made it easy to have brief insights of competition, efficient scheduled management of investment with effective strategies and automation.
Digital Marketing Tools
By Becoming an expert user of various Competition analysis tools like SEMRush, google trends, google audience planner, Facebook insights, web analytics, Data Scrapper, Woorank, Canva, Sprout Social, and much more of it one can turn out to be a master of his/her business domain.
Add value routine to your life with our online learning provided with Flexible timings, pre-recorded lectures, study material covering every aspect, practicing rooms, easy scheduling of tests, developing a brief perspective and personality as a marketer, lifelong assistance, and internship offers. Start learning immediately after enrollment.
All a person requires is a smartphone with an Internet connection which is very affordable nowadays as compared to the heavy tuition fee at universities.
Limited students per batch, Dedicated personal interaction, and evaluation, day-by-day classes, option for personal trainer of your choice with language preference. Responsive trainers leading to result-oriented training sessions.
Learn effective skills every day. Weekly assignments to test your skills and brainstorm for generating new business ideas and get assistance in learning market research. Learn authentic tools and their effective use in digital marketing are some perks of learning with Shamsherkhan.
Who can learn digital marketing?
Digital Marketing is a very interest driving skill course, it includes continuous learning of new concepts as it is an evolving field with the advancement of technology, anyone with basic computer knowledge can learn this course at any point of their life regardless of their age, educational background and job profile and can master it with practicing and our consistent support.
Is this for graduate students only?
Anyone with a basics understanding of the internet and computer knowledge with an interest in marketing can do wonders with our course and make a great earning with a prospering career.
How digital Marketing grows a career faster than other skills?
Digital marketing is the backbone of every business online as No business can survive without consistent marketing. There is an immense need for digital marketing specialists and trainers and it will continue to grow in the future with high-income potential.
Take a look at the course content
» Google Analytics course
» Email marketing course
» Google search console
» Lead generation course
» Online reputation management
» Youtube marketing course
» Affiliate marketing course
» Content marketing course
» Google Ads (PPC ) Training
» Online Internship Programme
» E-Commerce Training Online
» Conversion optimization course
» Advance search course
» Effective website development and management
» Business Courses
» Learn website creation
» Learn eCommerce
» Learn email marketing
» Learn lead generation
» Learn ranking and traffic
Get a Free Demo session with digital marketing specialists having 8 plus years of thriving experience in online markets for getting insights into the course and benefits. Instant support, availability of 24*7 helpline, Doubt solving sessions, live training. Learn at your own pace. Get certified from Google, Hubspot, and Facebook are some of the perks of learning with us.