Digital Marketing is fast becoming one of the most sought-after profession. Every business be it small or big can grow exponentially if there is a good digital marketing team behind it. But what specific career can you pursue with a degree in digital marketing? Here are a few options to choose from so you can select the path that suits you best.
1.Digital Marketing Manager
Digital Marketing Managers are responsible for ensuring the marketing strategies run smoothly. They create advertisements, run social media campaigns, maintain the company website, and head the day-to-day projects of the company. It is their job to manage how the public views the company by coming up with content that elevates the firm’s name within the customer base.
SEO Executives are the ones who execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. They also over effectively creating, and posting blogs or articles by finding the most powerful and effective keywords to optimise search engines. SEO executives must work closely with marketing management to achieve company objectives and retain customers by creating and optimising a website that is user friendly.
3.Social Media Marketing Executive
A social media marketing executive is an expert at leveraging various online platforms to further promote the company’s products and acquire a new customer base. They also provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
4. Search Engine Marketing Specialist
The Search Engine Marketing (SEM) Specialist manages all paid search campaigns on Google, Yahoo, Bing, or other search and displays marketing engines. A successful SEM Specialist effectively manages the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers. They also manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies by optimising copy and landing pages for paid search engine marketing campaigns
The work of a content manager is to help build brand identity by creating and publishing analytical material based on the product of the company. They also write, edit, and proofread content strategies and manage a content team, among other tasks.
With the rise in the need for online marketing, there is a multitude of positions to select one from this field. It is imperative that you select one that can showcase your strengths and help build your career as well as grow a business at the same time.