Best Digital Marketing Learning Opportunities for 2021
With mobile penetration rates quickly approaching 100%, almost all organizations are switching to the digital medium. This is where the clients are and income generate.
Businesses must now invest in marketing online. It is the only way to stand out in the competitive environment. With effective digital marketing techniques, you can attract and maintain clients, create brand recognition, and improve profitability.
Digital marketing’s sheer reach and size make it a dynamic and demanding arena. But you need to be prepared with sufficient information in order to sustain a steady flow of targeted traffic that turns into leads and sales. And this is where digital marketing tools can help you to learn everything that the internet demands. You can gain in-depth knowledge, and stay up-to-date with the latest trends for letting your company grow.
What Are Various Digital Marketing Aspects?
If we talk about digital marketing, then there are a plethora of components you will love to explore and learn about.
To be successful, all you need is to understand the basic digital marketing strategies needed for each sector. However, you may want to consider some of them depending on the goals you set.
You should consider adopting best practices for a more robust omnichannel presence and the use of digital marketing resources. Indeed, the integration of different aspects of customer engagement, such as metrics, data analytics, user interface, etc. is important for a robust online presence.
Which Marketing Resources You Can Choose To Learn From?
There is a lot to learn about the digital marketing industry. Some of the top digital marketing resources include:
- Digital Marketing Blogs
- Digital Marketing Online courses
- Digital Marketing Workshops
- Seminars on Digital Marketing
- Social media communities
- Digital Marketing Online forums
- Digital Marketing Ebooks
- Digital Marketing Webinars
- Digital Marketing Podcasts
Using a combination of digital marketing material, you have an excellent opportunity to understand what is relevant for producing the best results.
Some Of The Best Free Digital Marketing Resources To Check
With the willingness to learn, passion to know, patience, and perseverance, you can become a master in every aspect of your life. digital marketing is not different too.
#1 Learn With Google Digital Garage
Without a doubt, Google is one of the best platforms where you find free digital marketing resources. If you are a beginner, then the Google Digital Garage is the perfect place to start.
It’s no surprise that Google is one of the best places to find free digital marketing resources.
The Google Digital Garage is a great place for beginners to start. The courses cover a broad spectrum of digital marketing lessons.
They come with over 30 classes and out of them, two classes include a certificate of completion. Here are those two classes:
- Fundamentals of Digital Marketing
- Prepare for the G Suite Certification Exam
You can also find product-specific certifications and courses at the Google Skill Shop. They are more advanced and make a nice addition to your CV.
#2 YouTube Platform
There are more than just entertainment channels on YouTube. YouTube platform has a large number of highly informative videos about digital marketing. As a workaround, Google & YouTube will be able to offer guidance and solutions on a wide range of problems.
#3 Content Marketing Institutes
You can always enrol yourself for the Content Marketing Institutes. They will help you with the best marketing plans for your digital marketing learning.
Access to online education, printed information, and in-person events for getting the opportunity to master everything there is to know about digital marketing.
Virtual training programs encourage individuals to work at their own pace. You will do your job better and more easily while growing your career as a marketer at the same time.
#4 SEM Rush’s Keyword Research Course
Keyword Research Course from SEM Rush is a great tool for those who are just starting out in content marketing or writing. You can complete this digital marketing course in about an hour.
Greg Gifford is the instructor. The course explains what keyword research is and the reasons why it’s important. Keywords research is one of the most essential things to consider during SEO. And even the best content can be ignored by the search engines without it.
Therefore, if you are new to SEO, this course is undeniably a good use of an hour.
#5 CopyBlogger’s Internet Marketing for Smart People
Copyblogger comes with a free digital marketing resource that has a great twist. Internet Marketing for Smart People is a free course that includes a package of 20 parts and an ongoing newsletter that you receive via email.
The good thing about this resource is that every week you are going to get a new lesson. These lessons are based on one of the four pillars of the course, that is:
- Direct Response Copywriting
- Content Marketing
- Have Something Worth Selling
#6 Digital Branding and Engagement Course by edX
Digital Branding and Engagement Course by edX is another digital marketing resource you must consider. One of the massive open online course providers, edX offers a variety of online courses that are absolutely free. Besides that, it has the advantage of adding a paid certificate at the end.
Sonia Dickinson, an Associate Professor in the School of Marketing at Curtin University, is the main instructor of the course. This Digital Branding and engagement course is completely based on modern techniques. Enlisted are the core topics of the course:
- The relationship between paid, owned, and earned media
- Consumer change and how it affects brand communication
- Company-owned digital media assets and content marketing
- Earned media that is relevant to your audience
#7 Inbound Marketing Training By Hubspot
The Inbound Marketing Training Program and Certification is again a not-to-miss course if you are a beginner in digital marketing. This course includes 12 free classes on marketing and study materials from HubSpot for helping you in mastering inbound marketing.
With this course, you can learn the basic things about blogging, SEO, keyword strategy, social media, calls to action, email marketing, etc.
#8 Diploma in Web Business Development and Marketing From Alison
If you want to learn the basic steps in setting up a website for the online presence of your business, then this course is helpful. It is a free online e-business tool that encourages you to understand and jump into the competitive world of online commerce.
Here are some things you will learn from this course:
- Creating a user-friendly and responsive website
- Choosing a web host
- Registering your domain name
#9 Courses On LinkedIn Learning
There is a huge variety of videos on lectures related to digital marketing tools and techniques available on LinkedIn Learning. All you need to do is to create an account on LinkedIn and start exploring them.
Its lessons are based on Digital Marketing Trends, SEO, Facebook Marketing, Social Media Marketing tools, etc.