Lead is a person or company who has shown interest in your product or solution but has not yet made a purchase. Lead can also be a person or company who fits a target group or buyer persona of your product or service.
And generating leads is not easy, but it’s not rocket science either. Whether it is a big business or small, B2B or B2C, lead generation is key to making sales. If you’re a salesperson, you’re always looking for more leads. If you’re a marketer, you’re discovering new ways to generate them.
How Lead Generation Services Help You?
- Acquire new customers
- Increase ROI
- Grow your business
- Provide value to customers
- Build credibility and value
Once your leads are generated, what do you do with them? We have a robust lead management system in place to convert leads into paying customers. We collect all the information you can on your leads, track the level of engagement or interest in your business and assign them to respective salespeople.
Lead management is the process of capturing leads, tracking their activities and behaviour, and qualifying and engaging them until they are ready to be passed on to quota-carrying sales executives.
Indicus InfoTech measures the efforts and results based on a set of metrics.
These metrics are applicable to both B2B and B2C (business-to-consumer). Here’s a list of 6 metrics that are fundamental to your lead generation activities:
- Website Visits
- Source of visit / Lead source
- CTR (Click-through rate)
- ROI (Return on Investment)
Lead Conversion ~ Our Ultimate Goal
We strive to create campaigns that are targeted to being clicked by potential customers.
What do our clients say about our work?
“The team has always been able to deliver on-time results. Indicus InfoTech understands the assignments well and delivers effective results!”
Mr. Siddharth Dave, Ahmedabad
“An excellent and totally responsive level of service delivered professionally. The team is creative and understands the projects at hand very well. Highly recommended!!”
- Ms. Sanya Minerd, Dubai
“I was quite stressed for my business was not picking up well before I reached out to Indicus InfoTech. They took the responsibility off me and handled the situation very professionally. They truly are experts and excellent strategic partners.”
- Mr. Jemish Manglani, Mumbai