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End to end political election campaign and management services
It is 2021 and the picture of a political campaign has completely changed. This is the time to gain more by spending less. Taking leverage out of social media and search engines, Digital Marketing for Political Campaign. Here, easy means – instant, crisp, and concise to one page, interactive, customized, personalized and measurable. Hence it is seen that Digital Marketing Services for a political campaign are productive and so well-received by political parties and potential voters.
Most of the targeted voters are now online, they are using social media channels as well as Google or other search engines to know about their political leaders, so it becomes most important for a candidate to be online with full energy, interacting with them on every possible platform.
Indicus InfoTech can provide electoral campaign support all the way from strategy to implementation. We can help you build…
The services we offer
- Political Branding and Promotion Management
- Political Survey/ Feedback analysis
- Election Rally Management
- Planning and Implementing Political Campaign
- Political Media/ PR Strategies Management
- Political Social Gathering Management
- Customised Political Event
- Political Vote Bank Analysis
- Political Voters Connect Program
Here’s how we get it done!
Here are key strategies we leverage while planning a digital strategy for your electorate campaigns!
Understanding consumers
This tool can provide relevant messaging built around consumers’ ever-changing content consumption and sharing habits.social media enables the candidates to build their brand in their own way and engage in direct communication with the voters. These conversations can be used to pass on tailored and relevant messages. Slowly and steadily, these relevant messages become resonant and later on, these actually turn into the opinions and views of the targeted voters!
Past election historic analysis
Data from surveys, market research and sales data are some information sources to understand the consumer segments for a brand. This could help determine the consumer segment and define the appropriate message for consumers.
Logical Targeting
Once a strategy has been identified, campaigns should direct resources to critical groups of potential leads, in order not to waste time or money. Similarly, campaigns need to be focused with a set objective and goals and it is necessary to ensure the campaign never deviates and dilutes on the message.
Market signals
This step defines the voter goals and vote targets for the election and this can be defined based on historical data, market surveys across different regions and so on. This helps in active monitoring of the campaign performance which will help optimize the media spends for the campaign. Running focused and short-term test campaigns can help get the test data for analysis and in-turn help to optimize the campaign and also launch the campaign at a larger scale.
Resource and Planning
Running for office needs a lot of time and effort to run a successful campaign and even more to keep up with the made promises and hold office. Programmatic marketing can help in optimizing the media spend and it is important to define the digital advertising channels and review on a regular basis to optimize the spend.
Data-driven content
Electoral candidates must decide their position on key issues, especially the ones that matter to the voters and as a thumb rule, need to ensure that the stance doesn’t change in order to gain the trust of their constituents. The message needs to be clear and focus on resolving their main issues.
Gerrymandering
Gerrymandering is the political strategy of redefining the district borders to strategically divide the population and gain an advantage in the elections. Keeping the ethics and politics aside, this is very much a numbers’ game to ensure the ruling party wins in the majority of the districts. This analytical approach is something brands need to leverage in this digital world.
Influencers
The right influencer, not necessarily always a celebrity, can bring credibility and trust to the brand. Utilizing regional influencers with a substantial following and resonating well with the brand equity, enables localized and targeted marketing with higher conversion possibilities.
Hyper-personalization
This is one of the many things Trump’s campaign taught us about digital marketing. While Hillary Clinton’s campaign had 66,000 different ads on Facebook, Trump’s campaign had nearly 5.9 million different ads running on Facebook during the last leg of the campaign! It all boils down to the right content and timely push of the content to the right target consumers with the message they resonate well with.
Central Budgeting and Strategy
Leading political parties follow a central message and budget strategy. Majority of the brands today have a separate digital marketing team which work more in solution than in unison with the marketing and sales team; thereby, inhibiting the ability to push the right content to a large audience.
Let’s get your political electorate campaign on the go! Contact us today. – hyperlink to contact us
Why trust us?
Whether you are standing for Rajya Sabha Elections or Lok Sabha Elections, winning stays an important factor to bring the desired changes in the society. If you, as a politician, are dependent on the older techniques of vote appealing, then you shall not impress a colossal amount of the public towards your party. However, if you wish to achieve victory by sharing your thought process with the targeted audience and making them intrigued with your policies you shall hire the best political campaign company acknowledged globally!
We will..
- Make your message heard online
- Increase your brand awareness and name ID
- Target exactly the voters you need to speak to in order to win
- Motivate voters to take action.
What is incorporated in our Digital Marketing for electoral campaign and management services:
- Our team with the help of essential tools like Digital Marketing, Website, SEO, PPC, Email Marketing, ORM and many more will encourage single tone of voice through this platform
- Our social media platform will highlight important and prevailing issues
- We create an online presence on all social media domains as we have a skilled and creative team
- Our team makes sure to promote user contribution to the forum
We take pride in presenting you with our imaginative, effective, and unique program to promote candidates and their electoral campaign.
We are the one stop solution provider for all your Digital Marketing needs.
We, the team of Indicu InfoTech, never compromise on quality and our services are very affordable.
To get started with your electoral campaign and management services, CONTACT US TODAY!
