What is Search Engine Optimization?
Search engine optimization (SEO) is the process of making changes on the website and off-site to improve the search engine ranking in (SERPs), quality, and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid/organic traffic rather than direct traffic or paid ad traffic.
SEO Mastery Course Modules:
Module – 1 What is SEO
Lesson – 1 What is SEO
Lesson – 2 An Overview of SEO
Lesson – 3 On-page vs. off-page SEO
Lesson – 4 White hat vs. black hat vs. grey hat SEO
Lesson – 5 SEO Metrics to Measure SEO Performance
Module – 2 How Search Engine Works
Lesson – 1 How Search Engines work
Lesson – 2 How to get your website crawled properly
3. The Science Of Keyword Research
Lesson – 1 What are keywords?
Lesson – 2 Types Of Keywords
Lesson – 3 Brainstorming Your Keywords
Lesson – 4 Long-tail keywords vs. Short tail Keyword
Lesson – 5 Using Keyword Analysis Tools
Lesson – 6 Google AdWords Keyword Planner
Lesson – 7 Planning Keyword Strategies
Module – 4 On-Page SEO & Content Optimization
Lesson – 1 Domain and URL structure
Lesson – 2 Title Tags, Keywords Tag, Description Tag, Meta Tags
Lesson – 3 Meta Descriptions and Page Titles
Lesson – 4 Headings, Bold text and Images, Multimedia
Lesson – 5 Outbound and internal links
Lesson – 6 How to set up the Yoast plugin for SEO
Lesson – 7 Interlink your own pages for an SEO boost
Lesson – 8 Creating High-Quality Content
Lesson – 8 Content Optimization
Lesson – 9 Mobile optimization
Module – 5 Off-page SEO & Link-building
Lesson – 1 What is Off-Page SEO
Lesson – 2 What is link building?
Lesson – 3 DoFollow and NoFollow Links
Lesson – 4 Link Building Campaign
Lesson – 5 Types Of Backlinks
Lesson – 6 Backlinks On Social Sites
Lesson – 7 Anchor text
Lesson – 8 Competitor link research for SEO
Lesson – 9 Blogging and guest blogging for SEO
Module – 8 Local Google SEO and Google map ranking
Lesson – 1 Introduction to local SEO
Lesson – 2 How to get on the Google map SEO search results
Lesson – 3 Ranking for local SEO searches through local business listing directories
Lesson – 4 Google map SEO with Google My Business
Module – 7 Speed Optimization
Lesson – 1 Find your website current speed and issues
Lesson – 2 How to Improve Website Performance & Speed
Lesson – 3 Analysis of your site with free site speed analysis tools
Lesson – 4 Images Optimization
Lesson – 5 Using a Proper Theme and tracking plugins
Module – 8 Webmaster SEO tools to check search performance and crawling & indexing status
Lesson – 1 Setting up your Webmaster Tools for SEO
Lesson – 2 Creating your sitemap.xml
Lesson – 3 Introduction to Google Analytics to understand the impact of your SEO
Module – 9 Tools and software for SEO
Lesson – 1 SEO Keyword Optimizer tool for on-page text optimization
Lesson – 2 SEOQuake SEO Chrome plugin to research competition
Lesson – 3 Competitor link research with SerpStat SEO tool
Module – 10 SEO Audit
Lesson – 1 What is SEO Audit
Lesson – 2 What Is The Purpose Of An SEO Audit
Lesson – 3 How Often To Do An SEO Audit
TO START WITH A FREE DEMO SESSION, CALL/SEND ENQUIRY TO: +91-926-666-5961 / +1-786-600-1271
Salik Khan –
I am really grateful for this course. I had a basic knowledge of Search Engine Optimization and the tools, but now I have the confidence to use them myself. I learned about segmentation, best practices, and conversion optimization strategies among other things.
Abhishek Shukla –
They helped me learn everything I need to know about SEO, online marketing, keyword research and more. Their courses are very affordable and great for any level of business owner, from beginners to experts.
Evensarah –
If you are looking for a course that will give you a solid understanding of SEO and how to use it to get your business to the top, this is the course for you.