Lead Generation Training for Business Owners

What is Lead Generation?

Lead generation is the marketing process of stimulating and capturing the contact information of prospects using various lead generation techniques integrated with digital marketing for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy and it can be useful for any type or size of the business having a website.

Lead Generation Course Modules:

Module 1: The Basics of Lead Generation
Lesson – 1 Mapping Out Your Customer Value Journey
Lesson – 2 Creating Your Customer Avatar
Lesson – 3 Understanding the Customer Mindset
Lesson – 4 Brand Mapping & Planning

Module 2: The Game Plan
Lesson – 1 Campaign Planning: Building your lead funnels
Lesson – 2 Relationship building: Creating the sequence
Lesson – 3 Landing Pages Creation
Lesson – 4 Anatomy of a Good Landing Page

Module 3: CRM Setup for Leads Management
Lesson – 1 Choosing the right CRM for your Business
Lesson – 2 Connecting CRM to Landing Page
Lesson – 3 Configuring CRM & Features Overview

Module 4: Creating Leads Campaigns
Lesson – 1 Generating Leads through Facebook Ads
Lesson – 2 Generating Leads through Google Ads
Lesson – 3 Generating Leads through Quora Ads
Lesson – 4 Remarketing Implementation & Custom Audiences
Lesson – 5 Conversion Tracking Code Implementation

Module 6: Driving Organic Traffic
Lesson – 1 Content Creation that drives Sales
Lesson – 2 Business Blogging for leads
Lesson – 3 Social Media Content for leads
Lesson – 4 Creating a Content Calendar

Module 4: The Keys to Effective Communication
Lesson – 1 Follow Up Methods & Touchpoints
Lesson – 2 Email & Marketing Automation
Lesson – 3 Copywriting that sells
Lesson – 4 Techniques to get customer retention

Module 5: Revenue & Budgeting
Lesson – 1 Budgeting & Understanding ROI (return on investment)
Lesson – 2 The Return-Path: Increasing a Customer’s Lifetime Value

Bonus Lessons:
Lead Generation Checklist
Things to Avoid on the Landing page

TO START WITH A FREE DEMO SESSION, CALL/SEND ENQUIRY TO: +91-926-666-5961 / +1-786-600-1271