What is Google Ads?
Google Ads is the Online Advertising Platform by Google Inc where Advertisers/Website/App owners bid on keywords to display their Ads on Google Search Engine result pages. Google Ads mastery training program helps to create & manage highly effective ads campaigns which help to get higher ads rank and ROI for the Business.
Google Ads Course Modules:
Module: 1 Introduction to Pay per Click Marketing
Lesson – 1 Understanding Search Engine Advertising
Lesson – 2 Advantages of Pay Per Click Ads
Lesson – 3 Introduction to Google Ads
Module: 2 Introduction to Google Ads
Lesson -1 Understanding Google Ads
Lesson – 2 Creating a Google Ads Account
Lesson – 3 Setting up currency and time zone
Lesson – 4 Google Ads Account Structure
Lesson – 5 Submit billing information
Lesson – 6 Understanding your billing options
Lesson – 7 Type of Ads Account
Module: 3 Google Ads Network
Lesson – 1 Google Search Network
Lesson – 2 Google Partner Network
Lesson – 3 Google Display Network
Lesson – 4 YouTube/Video Network
Module: 4 Start with the First Campaign
Lesson – 1 The understanding Ad campaign objective
Lesson – 2 Creating an Ad Campaign
Lesson – 3 Choosing Right Campaign Type
Lesson – 4 Understanding different targeting methods: Device, Location, language
Lesson – 5 Ad Delivery method, Ad Scheduling & Ad Rotation
Lesson – 6 Campaign Advance Setting
Lesson – 7 Bidding & Budget
Lesson – 8 Bid Strategy
Module: 5 Manual & Automated bid Strategies
Lesson – 1 Target search page location
Lesson – 2 Target CPA
Lesson – 3 Target ROAS
Lesson – 4 Target outranking share
Lesson – 5 Maximize clicks
Lesson – 6 Enhanced CPC
Module: 6 Ad extensions
Lesson – 1 Location Extension
Lesson – 2 Sitelinks Extension
Lesson – 3 Call Extension
Lesson – 4 App Extension
Lesson – 5 Reviews Extension
Lesson – 6 Callouts Extension
Lesson – 7 Structured snippets
Lesson – 8 Price Extension
Module: 7 Introduction to Keywords
Lesson – 1 Keyword Match Types
Lesson – 2 Keyword Research
Lesson – 3 Keyword Bidding
Lesson – 4 Keyword Planner Tool
Lesson – 5 Keywords Traffic Estimator
Lesson – 6 Negative Keywords
Lesson – 7 Keywords Quality Score
Module: 8 Campaigns & Ads Optimization
Lesson – 1 Organizing your ads for performance
Lesson – 2 Writing Effective Ads copy
Lesson – 3 Keywords Relevancy in Ads
Lesson – 4 Keywords theme-based campaigns
Lesson – 5 Ads rank & its factors
Lesson – 6 Anatomy of a Landing page
Lesson – 7 Conversion Optimization
Module: 9 Remarketing Ads Campaign
Lesson – 1 Standard remarketing
Lesson – 2 Dynamic remarketing
Lesson – 3 Remarketing for apps
Lesson – 4 Video Ads remarketing
Lesson – 5 Email-list remarketing
Module: 10 My Client Center (MCC Account)
Lesson – 1 What is MCC & Why use a manager account?
Lesson – 2 How to create a manager account?
Lesson – 3 Linking AdWords account to manager account
Lesson – 4 Inviting users to access Ads Account
Lesson – 5 Managing account access levels
Lesson – 6 Managing your MCC account structure
Lesson – 7 Creating an optional login Ads account
Module: 11 Google AdWords Express
Lesson – 1 What is AdWords Express?
Lesson – 2 Compare AdWords Express and AdWords
Lesson – 3 Set up and manage account
Lesson – 4 Create an account and manage settings
Lesson – 5 Business information
Lesson – 7 Ad text and headline
Lesson – 8 Ad audience and search phrases
Lesson – 9 Your budget and costs
Lesson – 10 View and improve results
Lesson – 11 Call reporting
Module: 12 AdWords Editor
Lesson – 1 Adwords Editor Interface
Lesson – 2 Pop-out windows In Editor
Lesson – 3 Management and navigation
Lesson – 4 Tools and features in Editor
Lesson – 5 Making multiple changes
Lesson – 6 Undo and redo multiple changes
Lesson – 7 Keyboard shortcuts
Module: 13 Advance AdWords & Reporting
Lesson – 1 Automate Rule
Lesson – 2 Bidding Strategies
Lesson – 3 Attributes
Lesson – 4 Performance
Lesson – 5 Conversions
Lesson – 6 Call details
Lesson – 7 Competitive metrics
Lesson – 8 Search Funnels
Lesson – 9 AdWords Script
Bonus Lessons:
3 Pro advertiser tips to decrease the cost
How to create tightly relevant ad campaigns
Benefits of Learning Google Ads
- Google ads Increase Brand Awareness.
- Google Ads gives faster results than SEO.
- Outrank Your Competitor Advertisers.
- Remarket your audience for better conversion.
- Get your Business on Google in just a day
- Targeted Potential clients looking for your services/products
- Advertise globally anywhere in the World
- Flexible Advertising Budget Options (start with any amount)
- Advertise website/mobile app or videos on YouTube
Features of Google Ads Course
- Get trained as you are ready to work on live projects.
- We train 1-to-1 and you get personalized attention from the trainer
- Get trained from a Certified and industry Expert trainer only.
- We make sure you are certified with 7+ certifications from Google.
- Practical Knowledge with various case studies while training.
- We help you get a job until you are placed in a good company.
There are billions of keywords searches happening on Search Engines every day. If you learn google ads skills, you can easily outrank your business competitors online and generate thousands of leads and sales for your business to grow its revenue.
TO START WITH A FREE DEMO SESSION, CALL/SEND ENQUIRY TO: +91-926-666-5961 / +1-786-600-1271
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